--- title: "NetPlus Alliance Industry Outlook: Improved Strategies, US-Made Products Drive Growth" description: NetPlus Alliance members are forecasting growth for 2025 as they focus on strategic enhancements within their control in the first half of the year. image: https://blog.netplusalliance.com/hubfs/1.%20NetPlus%20Alliance/Industry%20Outlook/Industry%20Outlook-1080x1080.jpg --- [![NetPlus](https://blog.netplusalliance.com/hubfs/NetPlus%20Logo-01.svg "NetPlus")](https://www.netplusalliance.com/) [ JOIN TODAY ](https://www.netplusalliance.com/join/) # NetPlus Alliance Industry Outlook: Improved Strategies, US-Made Products Drive Growth September 25, 2025 by [NetPlus Alliance](https://blog.netplusalliance.com/author/netplusalliance) ![](https://blog.netplusalliance.com/hubfs/1.%20NetPlus%20Alliance/Industry%20Outlook/Industry%20Outlook-1080x1080.jpg) LOCKPORT, NY – NetPlus Alliance members are forecasting growth for 2025 as they focus on strategic enhancements within their control in the first half of the year. Many shared this confidence in consistent effort with current customers and opportunities to expand in new projects.  The Industry Outlook, a quarterly report based on a survey of NetPlus members, tracks business results and trends in the industrial and contractor supply markets. The latest quarterly survey was completed in July 2025, and the report was based on first- and second-quarter results of 2025.  Member purchases from NetPlus suppliers and wholesalers were up 10% in the second quarter and 7% for the year. Just over half of members surveyed, 51%, said the first half of 2025 was up, year over year. Nearly one-third or 32% indicated their quarter was steady compared to the first half of 2024, and the remaining 17% were down. NetPlus distributors are still forecasting growth for 2025 even if they’re not seeing it yet, with 67% expecting growth of 3-8% or more, and only 10% expecting a loss. Compared to the previous survey, there are more expecting sales to stay level once 2025 is fully accounted for.   Growth is attributed to various process improvements and sales strategies members have put in place, while some also nod to economic circumstances outside their control like tariff-related price increases. Distributors who primarily deal in products made in the U.S. are reporting significant growth. Many have also found growth in recent months after previously slowed business has begun to pick up in their area.    “Our members continue to prove that disciplined strategies and strong partnerships drive results,” said Jennifer Murphy, President & CEO of NetPlus Alliance. “Even in a mixed market, they are finding ways to grow by focusing on what they can control, such as process improvements, innovative sales approaches, and a commitment to U.S.-made products. NetPlus is proud to stand beside them, connecting distributors and suppliers so they can achieve sustainable growth together.”    ### **About NetPlus Alliance**  NetPlus Alliance builds relationships and provides opportunities for the advancement of member companies for their long-term success in the supply chain. With 140 years of combined industrial distribution experience, NetPlus Alliance negotiates improved pricing, rebates, and terms with more than 200 manufacturers on behalf of 400+ industrial and contractor supplies distributor members. NetPlus members drive market growth and profitability through stronger channel partnerships, financial incentives, progressive marketing, joint sales planning, training programs, and business best practices. 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